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Time to update your bio…
31 December 2008As 2008 comes to a close… it is the perfect time to update your bio.
When people are thinking of choosing a mediator, your website and/or CV will be circulated for review.
What better way to make a great impression than to demonstrate all of the interesting types of cases you’ve worked on over your career.
The more case studies and examples of cases you’ve worked on, the better. People want to hire someone who has experience with his or her type of case.
And if you have a particular area of interest or experience, the more examples you give, the more likely you may wind up in the list of search engine results.
Be specific and provide a few case studies.
E.g. “Ms. Haymes recently mediated a sexual harassment employment dispute (and list other types of disputes). Read about some of her employment mediation case studies here: (and then you would link to a short case study about the dispute, the mediation, and any resolution).”
Of course, you have to protect the confidentiality of all parties and the mediation. So you note that you have changed names and use generic names and change some of the identifying characteristics.
Highlight your experience and update your bio periodically.
The New Year is a perfect time to do that.
Happy New Year!
Kristina
p.s. I’m looking forward to a fabulous one day getaway to the mountain ranch spa.
Posted in Uncategorized, Marketing Strategies, Internet Marketing
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