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Marketing with Teleclass Series
18 January 2007Thinking out loud today…
I received a mailing from the Principal Financial Group for “Women in Business.”
They are hosting 10 teleclasses during 2007 and they sent me a 2007 magnetic calendar with the dates of their teleclasses highlighted in red.
I like it. My initial reaction was fear the calls would be a “hard sell.”
But after my initial knee jerk reaction dissipated I thought about teleclasses in general.
We use teleclasses for mediation marketing. Dina uses them at www.adrpracticebuilder.com.
I am doing teleclasses for my BOOK CLUB (Ken Cloke coming up Jan 29).
I’ve listened to a host of really good teleclasses from coaches.
If they are done right and focus on providing value and have very little if any in the way of “selling,” teleclasses can be a great tool to begin building good will with potential clients.
I don’t know of any mediators or conflict managers that offer teleclasses.
It seems to me that if you have the right niche market, it could be an effective strategy.
Focus the teleclass on some specific conflict issue or problem your target market faces. Put together a series of informative classes that simultaneously offer you an opportunity to display your expertise and you’ve got a win win.
Many mediators have used free in person classes on negotiation or other conflict related topics to build their practices. This could be a good second tier strategy. In person will usually be better for mediators since the service we offer is so personal. Yet, if your target market is highly dispersed this could be a great strategy for you.
Let’s hear about your ideas…
Committed to your success,
Kristina