In marketing a professional service, remember you are your brand.
Interviews done by Jeff Kichaven and the research done by the MATA folks, reveal some of the qualities people look for in a mediator. I have posted about them before:
Integrity — if you say that you will keep something in confidence, do not breach […]
I am in a generous mood. In the spirit of carrying on my dad’s legacy (one of his main legacies was an incredibly generous spirit), I am happy to announce:
Now, for a limited time, I’m going to provide you with the link to my Mediation TeleSeminar Podcasts here: http://podcast.thebasementventures.com/telcorecordings/podcast.rss?bridge=630700. Just copy this link […]
Time for another meme — I’m tagging some of my fellow mediation bloggers that have been blogging for over a year.
To: Vickie Pynchon (Southern California mediator and blogger extraordinaire) author of the Negotiation Law Blog, the IP ADR blog and Vickie also participates in a couple of other blogs. (Vickie how do you […]
Here’s a dilemma — Should Mediators Boldly Self-Express In Their Blogs And Create Controversy?
The new social media (including blogs) and what has been referred to as Gen X and Gen Y culture values authenticity, transparency and the like. I really love this. I’m all for getting real.
Blogging facilitates shared ideas, social connectivity, the […]
Last spring (2006) I had the privilege of attending a three day conference entitled, Master Thinkers Meet Master Practitioners, where the International Academy of Mediators met with various faculty at Harvard. It was an inspirational and stimulating series of meetings. During the conference, Harvard Law School had a special commemoration for Frank A.E. […]
Maybe you’ve read my prior post about how “me too” mediation marketing stinks. If not, take a look at it here.
The point is that in order to distinguish yourself within your field, you don’t want to look at what all the other mediators in your area are doing and copy them. Me too […]
As promised, here is a follow up regarding one of the gems from our teleseminar last week with Jeff Krivis.
Jeff spoke about business development and marketing a mediation practice. Quite frankly, there are things everyone must do (e.g. have a web site, a core base of articles or blog, a speaking presentation) to present […]
I had a coach awhile back that had me write out 5 things I was grateful for everyday. It was a great exercise. I don’t do it everyday anymore, but I try to think periodically about all that I’m thankful for.
In any event, as I embarked early last year (it’s hard to believe […]
Have you thought about starting a mediation or conflict resolution related blog?
Blogs can have different purposes. As a marketing tool, it can be a lot of fun if you don’t mind writing.
In this post I want to highlight San Francisco mediator, Paula Lawhon and her mediation blog, SF Mediation.
Many mediators that I consult with […]
The link is ready: http://mediationmarketingtips.com/jeffkrivis.html
Sign up for the free call where successful California mediator, Jeffrey Krivis, will share insights from his book (How To Make Money As A Mediator, Jossey Bass 2006) and his personal practice building success secrets.
See you there!
Kristina