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Archive for 'Marketing Strategies' Category
The Short List…
30 June 2009The question of the day is: how do you get on the short list?
For those of you who don’t know to what I am referring, I am referring to the “short list of mediators.” When lawyers advise their clients to mediate a case, the lawyers will usually circulate a list of mediators to […]
What makes ideas stick? A book excerpt
14 April 2009As you go about the business of marketing your mediation and/or ADR practice, you will want to develop a compelling marketing message, and concepts and ideas about conflict resolution that will “stick” with your target audience.
How do you do this? I have been reading about sticky ideas and I am enclosing an excerpt below […]
A Networking Lesson
19 February 2009I couldn’t help but write about today… it just seems that inspiration is everywhere lately.
So, let me set the stage. I’m downtown at a lawyer’s lunch event. People sign in and mingle and then sit down at tables for lunch and to listen to a key note speaker.
At the conclusion of the lunch, […]
Experts Win Business
13 February 2009I do employment law and mediation and this week I went to a training on California wage and hour laws.
The instructor was a well-known employment lawyer who has been in the field for around 30 years and provides training on various employment law topics for lawyers and HR professionals. He also has written publications […]
Time to update your bio…
31 December 2008As 2008 comes to a close… it is the perfect time to update your bio.
When people are thinking of choosing a mediator, your website and/or CV will be circulated for review.
What better way to make a great impression than to demonstrate all of the interesting types of cases you’ve worked on over your career.
The more […]
In House Counsel’s Viewpoint
16 June 2008As a mediator or conflict resolution specialists who may work with in-house counsel in mediation, it is important to understand what in-house counsel is up against. When you understand the in-house attorney’s problems and situation, you can better serve him or her with your mediation and conflict resolution services.
In this article, Avoid […]
New Book on RainMaking, Author Interview
14 March 2008Those of you who joined me last October for our teleseminar with Ford Harding on So You Want to be a Rainmaker? know that Ford is a veteran rainmaking consultant and his firm has studied hundreds of highly successful rainmakers over many years. And you will also know that Ford provides excellent, well-researched content […]
Making Mediation Your Day Job — Virtual Book Tour
23 February 2008For those of you who haven’t already heard, Dr. Tammy Lenski, of the MediatorTech blog is launching her new book. I have not yet read it, but you can get a free chapter on her site and I’ve seen some of the content as she blogged sections of the book as she wrote it […]
ACR Call for Proposals 2008 Annual Conference
12 February 2008Mediators and Conflict Managers:
Now’s your chance to share your knowledge, research, and experiences with your peers.
The Association of Conflict Resolution has announced the call for proposals for its 2008 Annual Conference in Austin, Texas.
Researching and putting together a compelling presentation will help position you as an expert in your field.
The leaders in a field are […]
You are your brand
5 February 2008In marketing a professional service, remember you are your brand.
Interviews done by Jeff Kichaven and the research done by the MATA folks, reveal some of the qualities people look for in a mediator. I have posted about them before:
Integrity — if you say that you will keep something in confidence, do not breach […]