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Archive for 'Internet Marketing' Category
Time to update your bio…
31 December 2008As 2008 comes to a close… it is the perfect time to update your bio.
When people are thinking of choosing a mediator, your website and/or CV will be circulated for review.
What better way to make a great impression than to demonstrate all of the interesting types of cases you’ve worked on over your career.
The more […]
Market Research — where’s the pain?
22 January 2008Market Research is your friend.
It may take time to begin gathering it, but everytime you see some, gather it, e.g. I linked to the research cited by the Boston Law Collaborative last week, here.
Create a “market research” swipe file, print it out and begin collecting your nuggets.
Why?
Inertia.
As a marketer of your professional service […]
A clever marketing ploy…
15 January 2008HI, this is a clever marketing ploy. These guys are giving away a free course on blogging for anyone who advertises the free promotional offer on his/her blog.
Talk about a creative way to get people to spread the word and find out who you are. This only works if someone (like me) is […]
2008 (yeah it IS really late) Mediation Marketing Plan
14 January 2008Hey, January is just about HALF over. I know.
Did you prepare your mediation marketing and business plan for 2008 in December like all the *experts* say you should?
Well, even if you’re late (like I am with this blog post) fear not. I wanted to get my own new year planning done before I […]
Passing on the link love: Mediation Channel
12 January 2008Diane Levin’s blog was the first mediation blog I read back in early 2006 before I started my own blog(s).
She is our mediation blogger matriarch with the Online Guide to Mediation, now known as www.mediationchannel.com.
Hop on over and check out her newly designed blog.
Diane is also the creator of the World Directory of […]
Does anyone *even* know you have a website?
9 January 2008We could all drown in the buckets of information on the internet. I get overwhelmed sometimes just looking at the list of blogs in my RSS feed. I have stopped reading them all, I just don’t have time.
We live in a time of information overload.
Yet, more and more people will turn to […]
Mediation Marketing Tips Blog: 2007 Highlights [Jan - Mar]
6 January 2008In looking back over the last year, I highlight some posts for each month. I’ve seen several internet companies do this and bloggers and thought it was an idea worth copying.
I selected posts that contain some marketing gems and hopefully some inspiration for you as you begin implementing your new year plans:
January
[…]
Niche Marketing you say?
8 November 2007I get really thrilled when people I know prepare a plan and then take the plunge into the mediation and arbitration ADR world.
I am happy to announce, along with my other mediation bloggers, a great example of a couple of excellent niche practices that have just launched.
Richard Webb has just launched the HealthCare Neutral ADR […]
Mediation Blog Tags — does blogging help your business?
19 July 2007Time for another meme — I’m tagging some of my fellow mediation bloggers that have been blogging for over a year.
To: Vickie Pynchon (Southern California mediator and blogger extraordinaire) author of the Negotiation Law Blog, the IP ADR blog and Vickie also participates in a couple of other blogs. (Vickie how do you […]
Prove it with Testimonials
17 July 2007Imagine this scenario…
A prospective client arrives at your website (either through a referral, internet search, on-line ad etc.). They look to see your bio, what you have to say in any articles or your blog, and any other pertinent information about you.
Now, if this person came to you from a positive word of mouth […]